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Lesson 37 --- YOU CAN'T HELP BUT WATCH
Lesson37: YOU CAN'T HELP BUT WATCH
 
The consumer is in a quandary about making a felicitous selection among the array of products. The advertisers must influence the malleable consumer, and often they do it in the most callous ways. Television offers many tangible advantages for reaching the consumer. As a result, the consumer is inundated by commericals. The advertiser knows that a television commercial is the most expedient way to reach large numbers of people. The cost for each commercial film is prodigious, but because the audience is so large, the cost per viewer is negligible. Each commercial is prepared in the most meticulous way in order to catch the attention of even the most blase viewer and hold it until the message is thorough.
Definitions: Match the new words with their definitions.
1.quandary a.indifferent, not responsive to excitement
2.callous b.hardened, unfeeling
3.expedient c.doubt, dilemma
4.negligible d.advisable, fit
5.blase e.trifling, inconsiderable
 
1. Do you like watching commercials?
2. What’s your favorite commercial?
3. What don’t you like in commercials?
4. Do you believe everything that the commercials show?
5. Do you buy what they sell?
6. What makes a commercial effective?
7. If you’ll be given a chance to do a commercial, how will you do it?
8. What's your favorite commercial?
9. What is the purpose of advertising a product?
10. When you drive or walk, do you get distracted by advertisements on buses or billboards?
11. When you go food shopping, do you buy foods you've seen in TV commercials?

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