I want to be “in”. That’s why I wear expensive “designer-label” clothes. Popular celebrities wear top-flight brand names, so the goods must be very good. Well-known companies take pride in their products, maintain high quality, and provide great after-sales service. So people who buy these items feel the high prices are fair, since “cool” clothing gives them a good fit as well as inner satisfaction. My friends and I all like the same clothes, music, movies, and so on. If our parents don’t understand us, or don’t like what we like, well, that’s a problem. But I bet they had the same feelings when they were young. As for me, I like Calvin Klein.